The NEXT BIG THING with Keith D. Terry
What is happening to America — and what does it mean for how we lead, live, and believe?
The NEXT BIG THING with Keith D. Terry is a Society and Culture podcast that goes where most shows will not. The Church. Identity and belonging. The crisis facing men today. The weaponization of fear. Faith in the public square. The gap between who America says it is and what it actually does.
These are not abstract conversations. They are the conversations that shape families, communities, institutions, and the leaders inside them.
Hosted by Keith D. Terry — board chairman, C-suite executive advisor, and a man with 25 years inside the rooms where consequential decisions get made — The NEXT BIG THING brings a rare combination to every episode: cultural depth, biblical grounding, and the unfiltered perspective of someone who has lived the complexity he discusses.
Keith does not traffic in safe takes. He does not perform outrage. He thinks out loud, challenges received wisdom, and names what others in his position typically avoid. That is the standard here.
WHAT THIS SHOW TACKLES
— The Church and the future of faith in America
— Political polarization and the industry built around keeping us afraid
— Race, reparations, and the honest conversations institutions refuse to have
— Male identity and the crisis no one wants to address directly
— Faith, power, and what it means to lead with both
— Career reinvention and the second acts that redefine legacy
THIS SHOW IS BUILT FOR YOU IF...
— You are done with shallow takes on the issues that actually define this cultural moment.
— You are a person of faith who refuses to check your intellect at the door.
— You are from any community that is tired of being discussed instead of being heard.
— You believe that culture, faith, and leadership are not separate conversations; they are the same one.
— You are navigating a personal or professional inflection point, and you need perspective, not platitudes.
Stay Connected & Engage with Us!
New episodes drop bi-weekly. Subscribe on Apple Podcasts, Spotify, or iHeartRadio. Follow Keith on YouTube for extended conversations: youtube.com/@keithdterry
Join our growing community by subscribing to my YouTube channel @keithdterry for exclusive live shows, behind-the-scenes content, and bonus insights.
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The NEXT BIG THING with Keith D. Terry
Why Hardworking People Never Become Wealthy
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Why do so many hardworking people never build real wealth?
Not because they lack intelligence.
Not because they lack discipline.
Not because they are not trying.
In this solo episode of The NEXT BIG THING with Keith D. Terry, Keith challenges one of the most uncomfortable truths about money, success, and ownership:
Resentment does not build wealth.
This episode is not a defense of billionaires.
It is not hustle culture.
It is not a prosperity gospel.
It is a direct conversation about the hidden money stories that shape how people think, spend, save, invest, build, and avoid financial responsibility.
Keith explores why many capable people remain financially stuck, even when they work hard, earn income, and know they should be doing more. He also examines the racial wealth gap, generational wealth, faith, money, ownership, investing, and the belief patterns that quietly shape financial outcomes.
In this episode, you will hear:
• Why resentment never creates wealth
• Why money is not evil, but the love of money distorts people
• How prosperity gospel thinking damages real wealth building
• Why criticizing an unfair system is not the same as learning how the system works
• Why ownership matters more than income
• How wealthy people think about assets, time, investing, and long-term strategy
• Why financial freedom requires belief, behavior, discipline, and action
• The 72-hour wealth-building assignment Keith gives every listener
This episode is for anyone who cares about financial literacy, wealth building, generational wealth, entrepreneurship, investing, leadership, faith, money mindset, personal growth, and ownership.
The question is simple:
Are you avoiding wealth building because you lack information, or because of what you believe about money?
Subscribe to The NEXT BIG THING with Keith D. Terry for more great episodes. Follow us on YouTube @keithdterry
#WealthBuilding #FinancialLiteracy #MoneyMindset #Leadership #Entrepreneurship #Investing #GenerationalWealth #Business
Send us your thought on this episode.
Keith D. Terry produced this episode. www.keithdterry.com
Please follow us on our YouTube channel at www.youtube.com/@keithdterry
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Money Theology And The Resentment Trap
Keith D. TerryEvery one of us has a theology around money. For some of us, the theology says wealthy people are corrupt. For some of us, it says money is the root of all evil. For some of us, it says God will provide so I don't have to do anything. Welcome to the podcast, The Next Big Thing. I'm your host, Keith D.Terry, a consultant, a coach, and a serial entrepreneur. The mission here is to teach, inspire, and to motivate. We spend more energy resenting Elon Musk than studying the systems he uses to build. And I want you to sit with that for a moment before you react. Just think about it. Resentment has never built a single school, has never funded a single scholarship, has never opened a single clinic in the community that you live in. Not once, not ever. But we are very, very good at it. We've perfected it. We've built an entire ideology around resentment. We share posts about it, we write books about it, we make documentaries about it. And at the end of all that righteous, satisfying, culturally approved rage, the wealthy are still wealthy. And we're still exactly where we started. That's not a coincidence, that's a design flaw. And today I'm going to tell you where the flaw actually lives. It doesn't live in the billionaire's tax return, it lives in our theology. This episode is not a defense of billionaires. I'm not here to protect Elon Musk or Jeff Bezos, Oprah Winfrey, or Michael Jordan, or any of those individuals with that amount of money. I do not work for them, I'm not funded by them, and I certainly am not their apologist. This episode is not a prosperity sermon. I am a committed Christian, take Scripture seriously, which is precisely why I will not allow the prosperity gospel to go unchallenged. The prosperity gospel has done as much damage to the wealth-building capacity of faith communities as any structural inequity I can name. And I will show you why. What this episode is, is a direct challenge to the belief systems that keep capable, intelligent, hardworking people from building wealth. A belief system that masquerades his justice. A belief system that feels righteous but produces nothing. So what's the problem? Let us start with what is actually happening. Because the data is real and the design and the data deserves to be heard without distortion. The wealthiest 1% on this planet now hold 45% of all wealth. That figure comes from Credit Suisse Global wealth report that was published in 2025. Let me repeat it. Doesn't mathematically compute, does it? That is not a talking point. That is a structural reality. And it has been moving in that direction for decades, accelerated by the pandemic, accelerated by asset inflation, accelerated by policies, regardless of your political persuasion, have consistently benefited, check this out, those who already own things over those that are trying to acquire things. Now, here's the data point that does not get nearly enough attention. According to the Population Reference Bureau, more than$11 trillion of unpaid care work is performed globally every year. I'm going to repeat that because you probably think I'm solid and crazy.$11 trillion of unpaid care work is performed globally every year, mostly by women. Women who raise children, who are caring for elderly parents, holding their communities together, and accumulating zero wealth in the process. Not because they're working, but because the work they're doing has been systematically excluded from every economic ledger that matters. So when we're talking about the wealth gap, we're not talking about one dimension. We're talking about the compounding effect of multiple systems that have for generations determined who gets to accumulate wealth and who doesn't. Here in the United States, the Federal Reserve in 2023 tells us that the median black household, check this out, has approximately$23,000 of wealth, while the median white household has approximately$184,000. That's not a gap, that's a chasm. And it reflects the compounding results of redlining, yes. Exclusion from the GI Bill, yes. Predatory lending, yes, a dozen other documented historical policies that were designed not accidentally, but deliberately to restrict the flow of wealth into the black community. I want you to hold on to that because it's true, it's documented and it matters. But here is where I'm going to ask you to do something different, something difficult. I'm going to ask you to hold on to all that truth, and I'm still going to ask you a harder question. The question is not why they have so much. The question is why are we not building? I repeat, why are we not building? That's the real question. Because those are two very different questions. We and we've been so focused on the first question that we've largely neglected the second one. And that neglect, that specific choice where we direct our attention and our energy has cost us far more than policy ever has. Here's the uncomfortable truth. I'm going to say it as slowly because I want you to hear every word. The primary obstacle to your wealth is not a billionaire, it is your theology around money. I'll say that again. The obstacle to you building wealth is not the billionaire, it's your theology about money. Now let me take my time on this one. And I use the word theology deliberately, because theology is not just what you believe about God. Theology is what you believe about ultimate reality. It's the framework through which you interpret everything else. And every one of us, whether we attend church or not, whether we pray or not, whether we have ever read a single scripture or not, every one of us has a theology around money. For some of us, the theology says wealthy people are corrupt. For some of us, it says money is the root of all evil. For some of us, it says wanting more makes you greedy. For some of us, it says God will provide so I don't have to do anything. And for some of us, and that's the prosperity gospel crowd, it says that financial blessing is evidence of divine favor, which means financial struggle is evidence of my spiritual failure. Every single one of those theologies is dangerous. And I'll prove it. Let's start with the money quote that everyone gets wrong. 1 Timothy 6 10. Most people quote it as saying money is the root of all evil. That's not what it says. The actual text says the love of money is the root of all kinds of evil. The love of money, not money itself. The scripture is not condemning wealth. It is condemning placing money above people, money above integrity, of God. That is a different statement entirely. Proverbs 13, 22 says, a good person leaves an inheritance to his children's children. That is not a passive statement. That's a wealth-building mandate. You cannot leave an inheritance you've never built. Luke 16, the parable of the shrewd manager, has Jesus explicitly commending strategic financial thinking, not condemning it. The problem in the New Testament is never wealth itself. The problem is wealth that comes, becomes an idol, wealth that replaces God, wealth that is hoarded while others go without. That is a very specific spiritual failure. And it's not the same thing as earning, building, investing, and stewarding your resources well. The prosperity gospel makes the opposite error. It turns wealth into a spiritual scoreboard. It says breakthrough is coming if you give enough, believe enough, confess enough. And when the breakthrough doesn't come, when the diagnosis doesn't change, when the business fails and when the layoffs hit, the implicit message is that you did not have enough faith. That is not scripture. That is spiritual abuse dressed in church clothes. Now, let us talk about the secular version of this theology, because it's just as dangerous and far more socially acceptable. The secular version says that building wealth is a form of collaboration with an unjust system. I'll say it again. It's a form of collaboration with an unjust system. It says that aspiring financial independence is selling out. It says that the ethical response to wealth inequity is to opt out of wealth building entirely, to live simply, to refuse the system, to focus on collective liberation rather than individual accumulation. I understand the impulse, I generally do, but I want to ask you something practical. Who funds organizations doing most of the justice work in this country? Wealthy people and institutions. Who has the political access to advocacy for policy changes? Wealthy people and institutions. Who endows the scholarships that send first generation college students to college? Wealthy people and institutions. Who builds hospitals, the community health centers, the charter schools, and underserved communities? People who have the resources to build them. Opting out of wealth does not dismantle unjust systems. It just removes you from the table where decisions are being made. And here is the data point that should stop every lottery ticket theology in its tracks. Research consistently shows that approximately 70% of lottery winners lose their winnings within five years. People who suddenly receive sudden massive wealth with no change in their beliefs, their habits, or the financial framework lose it. Because wealth retention is a function of behavior and belief, not amount. That means that the problem has never been money. The problem is the relationship with money, the theology around money, systems of thought that govern how money flows into your life through your hands and into the world. Change your theology, you change the outcome. Now, what should we do about that? Because I want everyone to think about what they do in my podcast. All right. I didn't come here to diagnose you and leave you on the table. Let's talk about what we actually do. I want to give you three frameworks you can work through, and I want you to use them. Framework number one, I want you to audit your theology about money. Before you open a brokerage account, before you read a finance book, before you talk to your financial planner, I need you to sit down and write out what you actually believe about money. It is real simple. Just sit down, grab a pen and paper, and just write what you believe about money. Not what you think you should believe, but what you actually believe about money. And this is private, so don't lie to yourself. Ask yourself these questions and be honest. Do you believe wealthy people are fundamentally different from you in character, in luck, or in divine favor? Do you believe wanting more money makes you greedy? Do you believe financial situations is the result of external forces that you can't control? The man keeping me down, Uncle Bob keeping me down? Do you feel guilty when you spend money on yourself? Do you feel guilty when you make more than the people around you? Write these answers down because the beliefs will tell you something. Framework number two, I want you to separate the critique from the strategy. You are allowed to believe the system is unjust and build within it. Let me say that again because I want you to hear me on this. You are allowed to believe that the system is unjust, but still build within it simultaneously. These are not mutually exclusive positions. In fact, they may be the most powerful combination available to you. The most effective advocates for systematic change in American history have been people with resources. I'm just going to name a few. Frederick Douglass raised money. Thurgoo Marshall needed funding to litigate. The civil rights movement had organizational infrastructure. The assumption that building personal wealth is incompatible with fighting for collective justice is historically false and strategically self-defeating. You can critique the system by day and build your system of change within it by night. Both are necessary. Neither cancel the other out. Framework number three. Study the system, not the school board. That's number three. I'm gonna say it again. Study the system, not the school board. This is the one, the one that will change everything if you let it. Stop watching what wealthy people consume. Start studying what they do. Stop tracking the yacht. Start tracking the asset allocation strategy. Stop resenting the private jet. Start understanding the difference between an appreciating asset and a depreciating one. Stop measuring wealthy people by what people spend and start learning to measure it by what they own. Yes, I said it owned. The wealthiest individuals and families in the world, across every demographic, across every geography, every culture, share one small consistent behavior. They invest in assets that appreciate. They minimize liabilities. They think in decades rather than quarters. They understand tax strategy, they build and protect multiple income streams. They make deliberate decisions about where money flows. These are learnable behaviors. None of them require a trust fund. None of them require a particular last name. All of them require a decision to learn and commit to an action. So here's your assignment. I want you to treat it exactly like that, your assignment. Not a suggestion, not a thought, but an assignment. Not because you lack access, because of what you believe. Maybe it's opening a Roth IRA and you've been telling yourself you will do it when you have more to put in. Maybe it's starting a conversation with an estate planning attorney and you've been telling yourself it is not the right time. Maybe it is taking a serious look at real estate investment. Whatever it is, you know what it is because you've because it came out of your mind. I want you to take the action within 72 hours. Because here is what I know the gap between where you are and where you could be has never been about information. And it's never about access, it's always about beliefs. Chain your beliefs, take an action. That's your assignment. That's all I have for you today. Thank you for listening to The Next Big Thing. And until next time, you take care. Thanks for listening to The Next Big Thing. I'm your host, Keith D.Terry. If you've enjoyed this episode and you'd like to support this podcast, please share it with others. Post about it on social media or leave a rating and a review. To catch all the latest from me, you can follow me on my YouTube channel at Keith D.Terry. If you want to recommend a guest, please email me at info at terryperformancegroup.com. This has been produced by your host and Jade Productions.